Glover Agency: Michigan Real Estate Training & Careers

Top 5 Sources to Take More Listings in 2026

Wed, 13 May 2026 00:00:00 +0000

Taylor Kerrigan has worked alongside Jeff Glover for over a decade. From being a Marketing Assistant, Executive Assistant, Director of Operations, Realtor, and today, the CEO of Glover Agency - you name it

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor

If you want to take more listings in 2026, start by understanding where your best listings actually come from. We pulled our 2025 numbers, sorted every listing we took, and identified the five sources that generated the most business.

These aren’t theories. These are the sources that produced results for our team last year, and the systems behind each one are what made the difference.

Source 1: Your database. When we say database, we mean all five types: (1) your sphere and past clients, (2) your social media following, (3) your agent-to-agent referral network, (4) your CRM leads, and (5) your hybrid farm. The key with all of them is the same. Consistent output is consistent input. When agents stop reaching out to their database because they got busy, it shows up in their paychecks 90 days later. We operate on a monthly database plan that gives our agents a clear checklist for staying in front of their people, whether that’s a phone call, a client gift, a mailer, or an email. The agents who follow it consistently don’t ride the real estate roller coaster.

Source 2: Expireds. They carry the most rejection, but they’re also the deepest down the funnel. These sellers already had a sign in the yard. They already had showings. They just need a different plan. We use a layered approach: a direct mail piece that positions us as the next option, an expired box for higher-value properties that makes us stand out, phone calls and texts using a proven script, and a postcard series that keeps us in front of them over several weeks. The consistency across those touch points is what converts them.

Source 3: For-sale-by-owners. The rule here is simple: be the first one in and the last one out. Statistics show that most FSBOs hire the first agent who contacts them, and by the fifth or sixth week of trying it on their own, they’re typically ready to make that decision. We reach out early, offer to host open houses for them, send a FSBO box with practical tools like seller’s disclosure forms and shoe covers, and provide a full for-sale-by-owner guide. That guide is strategic. Most sellers get to page five or six and realize it’s easier to call us than to do it alone.

“Consistent output is consistent input. When agents stop reaching out to their database, it shows up in their paychecks 90 days later.”

Source 4: Hybrid farming, and this one is our favorite. Hybrid farming takes your traditional just-listed and just-sold postcards and layers on community events, market update mailers, local sponsorships, and a strategic open house approach. The open house tactic alone helped us sell three properties within 60 days of each other last year.

Before every open house, we door-knock 10 neighbors in each direction, let them know about the upcoming activity, and invite them to stop by. After the home sells, we go back and share the result: what it sold for, how it helps their equity, and that we have buyers who wrote strong offers but didn’t get the home. That one conversation often turns into the next listing.

Source 5: Social media. The agents who aren’t showing up on social media will fall behind. We follow a simple rhythm: post to your story once a day to show you’re working, and post a video to your feed three times a week. Your stories drive DMs. Your feed is your resume.

Beyond that, consider creating a downloadable guide, like a first-time buyer guide or an investor guide, and running ads to capture leads who download it. If someone downloads a first-time buyer guide, they’re probably a first-time buyer. Now you have a lead.

These five sources aren’t new concepts, but the systems behind them are what set apart the agents who take 70 listings a month from those who are still waiting for the phone to ring.

Watch our video for the full breakdown, including the exact scripts, box contents, door-knock language, and step-by-step systems behind each source.

If you want help implementing any of these in your business, reach out to us at 248-719-5292, email taylor@liveunreal.com, or visit gloveragency.com.

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor
The Science of Six-Figure Real Estate: How to Turn Activity Into Income . If you're ready to move beyond hustle and guesswork, this database playbook gives you the step-by-step system to profit with clarity and confidence. Get the Playbook
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From Less Than 100 Database Deals to Over 500 a Year

Wed, 13 May 2026 00:00:00 +0000

By Taylor Kerrigan

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor

Five years ago, less than 100 of our transactions came from our database. Today, over 500 do. That shift came from building a system we run every single month.

Every person in your database knows another Realtor. The question is whether you’ve given them a reason to choose you. By the time a buyer or seller sits down with you, their mind is already about 50% made up based on what they’ve seen from you online. That’s why everything in our database plan is designed to add real value, not just check a box.

CRM drip campaigns used to work. Today, people spot templates instantly. The old standard said 10% of your database should transact or refer each year. We shoot for 8%, and we get there by replacing automation with things that actually make people feel valued.

We break our database into five types: sphere and past clients, social media, hybrid farm, CRM leads, and agent-to-agent referrals. Not every tactic applies to every group, and the key is matching the right strategy to the right database.

The three rules are simple.
1. Add value to the people already in it.
2. Add new people every single day. Three to five per day is our benchmark.
3. Do both at the same time.

“You don't have the right to ask for business when you haven't added value.”

What the monthly plan looks like. Our monthly plan includes value-first calls like booking Valentine’s Day reservations for clients, VIP boxes sent to three specific groups (people you haven’t heard from in a while, your best referral partners, and people who just hit a life milestone like a new job, a marriage, or a baby), infotaining emails and postcards, local business collabs, and gift card giveaways designed to capture contact information from social media followers.

Infotaining beats informational. If someone isn’t looking to buy or sell, they’re not opening your neighborhood report. But they might open “The 4 Best Restaurants in Metro Detroit to Treat Your Valentine.” Taylor used infotaining hybrid farming postcards to take close to 50% market share in her farm in under a year. At a fall event in her neighborhood, a gentleman walked by and said, “Oh, you’re that Realtor who mails my house every single month.” He had no plans to move, but he knew exactly who she was. That’s how referrals start.

Gift card giveaways capture your social media database. Post a video announcing a giveaway, ask people to drop an emoji in the comments, then DM each person a link to a form that collects their name, phone, email, and home address. Do not put the link in the post or comments. That kills engagement. When Taylor ran this for the Super Bowl, about 150 people engaged, around 80 to 100 filled out the form, and one of them called months later to list a $300,000 rental property.

You earn the right to ask. We make direct asks twice a year. Those calls work because of everything that came before them. You don’t have the right to ask for business when you haven’t added value. Most agents get about 4% from their database. The difference between 4% and 8% is what you do in the months between those calls.

If you want the full 12-month database plan, reach out at 248-719-5292, email us at taylor@liveunreal.com, or visit gloveragency.com.

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor
The Science of Six-Figure Real Estate: How to Turn Activity Into Income . If you're ready to move beyond hustle and guesswork, this database playbook gives you the step-by-step system to profit with clarity and confidence. Get the Playbook
Agent Training e-Newsletter. Receive expert advice, insider insights, and proven strategies to elevate your business, delivered straight to your inbox. Subscribe Now

How To Get More Real Estate Listings From Your Database

Fri, 01 May 2026 00:00:00 +0000

By Taylor Kerrigan

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor

How to grow your database, add more value, and close more transactions from your database. Struggling with consistency in your database plan? She has been working with our agents for the past 1.5 years to help them secure more listings from their database. Remember, how you make your clients feel is crucial. Staying in touch and consistently adding value to your database will keep clients coming back and referring you to others.

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor
The Science of Six-Figure Real Estate: How to Turn Activity Into Income . If you're ready to move beyond hustle and guesswork, this database playbook gives you the step-by-step system to profit with clarity and confidence. Get the Playbook
Agent Training e-Newsletter. Receive expert advice, insider insights, and proven strategies to elevate your business, delivered straight to your inbox. Subscribe Now

Top 5 Sources & Systems To Take More Listings In 2026

Thu, 30 Apr 2026 00:00:00 +0000

By Taylor Kerrigan

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor

If you want more listings in 2026, this replay will show you exactly where they come from and why most agents never build the systems to capture them. In this on-demand webinar replay, Taylor Kerrigan, CEO of Glover Agency, breaks down the top 5 sources and operating systems agents use to consistently take more listings, even in competitive markets. These are the same systems used inside Glover Agency and Live Unreal Companies to create predictable growth year after year. You’ll see how high-performing agents structure: Their database to drive repeat and referral listings Client communication that builds trust and momentum Review systems that turn transactions into marketing assets Follow-up processes that eliminate missed opportunities This replay is designed to give you clarity on what’s missing in your business and why effort alone isn’t enough. If you want to actually implement what you learn, the next step is Systems of Real Estate. Enroll in Systems of Real Estate Systems of Real Estate is a 16-week online coaching program led by Taylor Kerrigan, CEO of Glover Agency. This is where the systems discussed in the replay are fully built, documented, and executed inside your business.

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor
The Science of Six-Figure Real Estate: How to Turn Activity Into Income . If you're ready to move beyond hustle and guesswork, this database playbook gives you the step-by-step system to profit with clarity and confidence. Get the Playbook
Agent Training e-Newsletter. Receive expert advice, insider insights, and proven strategies to elevate your business, delivered straight to your inbox. Subscribe Now

10 Leadership Lessons Learned in 10 Years

Wed, 29 Apr 2026 00:00:00 +0000

By Taylor Kerrigan

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor

She takes the stage to share her invaluable experience and knowledge gained from 10 years in real estate and operations. As the Operations Manager of Glover Agency and now Live Unreal Companies, she has been instrumental in taking Jeff Glover’s team from 250 homes per year to over 1,000. Starting as a Marketing Assistant, She transitioned to execute every Operational role on Jeff’s team, ultimately earning the title of Director of Operations for all of Jeff’s organizations. Jeff attributes much of his team’s growth and success to her operational contributions, which include opening new businesses, managing sales and operations teams at a high level, improving profitability, and streamlining processes and procedures for Real Estate teams and auxiliary businesses. With her expertise and experience, you’ll learn the 10 essential leadership lessons she has learned throughout her career that you can apply to your own life and business. Whether you’re a seasoned real estate agent or just starting in the industry, these lessons will help take your career to the next level.

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor
The Science of Six-Figure Real Estate: How to Turn Activity Into Income . If you're ready to move beyond hustle and guesswork, this database playbook gives you the step-by-step system to profit with clarity and confidence. Get the Playbook
Agent Training e-Newsletter. Receive expert advice, insider insights, and proven strategies to elevate your business, delivered straight to your inbox. Subscribe Now

Success Unveiled: Top-performing Agents' Daily Routine & Accountability

Tue, 28 Apr 2026 00:00:00 +0000

By Taylor Kerrigan

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor

In this compelling session at the Glover U 2023 Live Unreal Retreat, Taylor Kerrigan, Director of Operations at Live Unreal Companies, unveils the daily routine and accountability practices of their top-performing agents at Glover Agency. You will gain a competitive edge by learning the secrets of success from one of the industry’s successful and innovative teams. Don’t miss out on this transformative session that will empower you to elevate your performance and achieve remarkable results.

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor
The Science of Six-Figure Real Estate: How to Turn Activity Into Income . If you're ready to move beyond hustle and guesswork, this database playbook gives you the step-by-step system to profit with clarity and confidence. Get the Playbook
Agent Training e-Newsletter. Receive expert advice, insider insights, and proven strategies to elevate your business, delivered straight to your inbox. Subscribe Now

Welcome to Our Blog!

Wed, 25 Mar 2026 07:00:00 +0000

By Taylor Kerrigan

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor

Hello and welcome to my video blog! I’m thrilled to have you here as part of our growing community of real estate professionals and enthusiasts. As a dedicated real estate trainer, my goal is to provide you with valuable insights, tips, and updates to help you excel in your career and navigate the ever-changing real estate market with confidence and ease.

In this blog, you can expect to find a variety of content designed to support you at every stage of your real estate journey. Here’s a glimpse of what’s to come:

Listing Agent Training

If you’re focused on helping sellers, this category is for you. Learn the best practices for securing more listing appointments, delivering effective listing presentations, and marketing homes successfully. My goal is to help you become a top-performing listing agent, ensuring that your clients get the best possible results with minimal stress.

“Your feedback is invaluable in shaping the content to better serve your needs.”

Buyer Agent Training

Helping buyers find their dream home is a crucial aspect of being a successful real estate agent. In this category, you’ll find tips and strategies to enhance your skills in assisting more buyers to purchase homes. Whether it’s managing internet leads, handling sign calls, showing properties, or writing compelling offers, these posts will equip you with the knowledge you need to succeed.

Real Estate Agent Interviews

Gain inspiration and insights from your peers through our Real Estate Agent Interviews. I’ll be sitting down with successful agents to discuss their strategies, experiences, and the steps they’ve taken to grow their incomes. These interviews will provide you with real-world examples and actionable advice to implement in your own practice.

These videos will cover everything from in-depth tutorials to expert interviews, giving you a front-row seat to the latest in real estate training.

I’m committed to making this blog a valuable resource for you, whether you’re just starting out or looking to take your career to the next level. If you have any questions or topics you’d like me to cover, please don’t hesitate to reach out. Your feedback is invaluable in shaping the content to better serve your needs.

Thank you for joining me on this exciting journey. I look forward to helping you achieve your real estate goals!

The #1 Real Estate Team in Michigan. The support you need to advance your real estate career. Talk to Taylor
The Science of Six-Figure Real Estate: How to Turn Activity Into Income . If you're ready to move beyond hustle and guesswork, this database playbook gives you the step-by-step system to profit with clarity and confidence. Get the Playbook
Agent Training e-Newsletter. Receive expert advice, insider insights, and proven strategies to elevate your business, delivered straight to your inbox. Subscribe Now