Top 5 Sources to Take More Listings in 2026

By Taylor Kerrigan

Taylor Kerrigan has worked alongside Jeff Glover for over a decade. From being a Marketing Assistant, Executive Assistant, Director of Operations, Realtor, and today, the CEO of Glover Agency - you name it

If you want to take more listings in 2026, start by understanding where your best listings actually come from. We pulled our 2025 numbers, sorted every listing we took, and identified the five sources that generated the most business.

These aren’t theories. These are the sources that produced results for our team last year, and the systems behind each one are what made the difference.

Source 1: Your database. When we say database, we mean all five types: (1) your sphere and past clients, (2) your social media following, (3) your agent-to-agent referral network, (4) your CRM leads, and (5) your hybrid farm. The key with all of them is the same. Consistent output is consistent input. When agents stop reaching out to their database because they got busy, it shows up in their paychecks 90 days later. We operate on a monthly database plan that gives our agents a clear checklist for staying in front of their people, whether that’s a phone call, a client gift, a mailer, or an email. The agents who follow it consistently don’t ride the real estate roller coaster.

Source 2: Expireds. They carry the most rejection, but they’re also the deepest down the funnel. These sellers already had a sign in the yard. They already had showings. They just need a different plan. We use a layered approach: a direct mail piece that positions us as the next option, an expired box for higher-value properties that makes us stand out, phone calls and texts using a proven script, and a postcard series that keeps us in front of them over several weeks. The consistency across those touch points is what converts them.

Source 3: For-sale-by-owners. The rule here is simple: be the first one in and the last one out. Statistics show that most FSBOs hire the first agent who contacts them, and by the fifth or sixth week of trying it on their own, they’re typically ready to make that decision. We reach out early, offer to host open houses for them, send a FSBO box with practical tools like seller’s disclosure forms and shoe covers, and provide a full for-sale-by-owner guide. That guide is strategic. Most sellers get to page five or six and realize it’s easier to call us than to do it alone.

Source 4: Hybrid farming, and this one is our favorite. Hybrid farming takes your traditional just-listed and just-sold postcards and layers on community events, market update mailers, local sponsorships, and a strategic open house approach. The open house tactic alone helped us sell three properties within 60 days of each other last year.

Before every open house, we door-knock 10 neighbors in each direction, let them know about the upcoming activity, and invite them to stop by. After the home sells, we go back and share the result: what it sold for, how it helps their equity, and that we have buyers who wrote strong offers but didn’t get the home. That one conversation often turns into the next listing.

Source 5: Social media. The agents who aren’t showing up on social media will fall behind. We follow a simple rhythm: post to your story once a day to show you’re working, and post a video to your feed three times a week. Your stories drive DMs. Your feed is your resume.

Beyond that, consider creating a downloadable guide, like a first-time buyer guide or an investor guide, and running ads to capture leads who download it. If someone downloads a first-time buyer guide, they’re probably a first-time buyer. Now you have a lead.

These five sources aren’t new concepts, but the systems behind them are what set apart the agents who take 70 listings a month from those who are still waiting for the phone to ring.

Watch our video for the full breakdown, including the exact scripts, box contents, door-knock language, and step-by-step systems behind each source.

If you want help implementing any of these in your business, reach out to us at 248-719-5292, email taylor@liveunreal.com, or visit gloveragency.com.